Perfetti Van Melle and fashion designer Maya Henson have teamed for a new apparel line that celebrates the 60th anniversary of the Chupa Chups lollipop brand.
June 18, 2018
Perfetti Van Melle and fashion designer Maya Henson have teamed for a new apparel line that celebrates the 60th anniversary of the Chupa Chups lollipop brand.
The MayaHansenxChupaChups collection features colors, graphics and references to the candy brand across a line of women’s mini dresses, crop tops, leggings and more; as well as men’s and unisex styles. Key styles include a hyper-feminine corset.
“We are thrilled by the interpretation of Maya Hansen in this special year for Chupa Chups.” says Marta Ballesteros, area licensing manager, Perfetti van Melle. “The result is fabulous, a collection which genuinely reflects the fun and cheeky spirit of the brand, which the designer and the brand have so much in common.”
The MayaHansenxChupaChups collection will be unveiled on July 4 during the Mercedes Benz Fashion Week in Gran Via, Madrid.
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