WBCP's Barry Ziehl Takes on Bigger Role

In his new role, Ziehl will assume oversight of Warner Bros.’ public affairs team including corporate responsibility and the further integration of philanthropy and sustainability initiatives into the company’s corporate values and business interests. Ziehl will also be responsible for state and local government and community relations efforts, representing Warner Bros.’ interests on key industry-related legislative, regulatory and production issues. He will also work to identify opportunities and develop strategic worldwide initiatives to enhance Warner Bros.’ brand reputation while supporting the company’s global operations and broader business goals.

Ziehl has served as senior vice president of worldwide public relations and marketing for Warner

“Barry is a bold, strategic thinker, terrific manager and seasoned executive who will be a tremendous asset to our corporate communications and public affairs team,” says Dee Dee Myers, executive vice president, worldwide corporate communications and public affairs, Warner Bros. “He brings an invaluable mix of public relations, marketing and strategic planning skills, as well as experience working across divisions at Warner Bros. I couldn’t be more excited about working with him as we continue to shape and communicate the Warner Bros. story.”