VIZ Media, producer of manga and anime, has announced the appointment of Boutique Licensing Agency (BLA!) as its European agency, to lead VIZ Media’s consumer products business expansion internationally.

“We are proud to announce VIZ Media’s partnership with BLA! as we build our portfolio in Europe,” says Laura Takaragawa, vice president, consumer products, licensing and promotions, VIZ Media. “BLA is a great match with VIZ as they are well respected, strategic market-experts with an entrepreneurial spirit. We have been impressed with what BLA! has accomplished in a short time and know that we can expect many great things in the future under this partnership!” 

BLA!’s role will be to partner with VIZ on creating a strategic plan for Europe, to sign and manage licensees across general merchandise, experiences and promotions. BLA! will also support retail partnerships and collaborations on behalf of VIZ Media. 

“We are excited to become VIZ Media’s on-ground agency in Europe; to bring VIZ Media’s brands together with suppliers to create products that animé fans love,” says Marie-Noelle Lutte, managing partner, Boutique Licensing Agency (BLA!). “With the rising trend in manga and animé, the timing is perfect. With a focus on 'Bleach’ and ‘Inuyasha’ we look forward to extending these brands into merchandise, promotions and experiences with the best partners in the business.” 

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