Vida Brands Shares Changes They’ve Made for Their New Normal

The company is working with their employees and the community to aid in relieving the fallout from the COVID-19 pandemic.
License Global

March 31, 2020


Many companies right now are creating their new normal. Where this pandemic is headed may be uncertain, but companies all over the planet are trying to provide certainty and stability to as many of their employees as possible.

Vida designs, sources, markets and distributes fashion-forward and outdoor adventure footwear for women, men and children. In addition to marketing products under its own brands including Jambu, JBU, J Sport, M.A.P. and Andre Assous, Vida is a licensee of various brands, including BCBGeneration, BCBGMAXAZRIA, BCBG GIRLS, Stride Rite, Carter’s, OshKosh B’Gosh, Kensie, XOXO, UNIONBAY and Esprit. Vida also designs and sources products under private labels brands for various retailers. Vida’s wholesale distribution includes department stores, independent retailers, specialty stores, national chains and mass merchants. Learn more at

Camila Aguirreurreta, marketing coordinator, Vida Brands, is one of many people aiding her workplace and community in creating

a new normal.

“As far as our efforts from a brand perspective, we’re currently in partnership with Alex’s Lemonade Stand on the Atlas shoe – 10 percent of proceeds being donated for that program,” Aguirreurreta says. “We’re ramping up with them amidst the Covid-19 pandemic with another program that will [see Stride Rite] donate directly to the 

ALSF COVID-19 Emergency Fund

 to support their expanded family resources program.”

For Vida brands, their employees are their main priority during this time. To stop the spread, employees are working from home and are taking the necessary precautions at fulfillment centers for orders going out to customers. Management and human resources teams are also sharing regular updates and best-practices to help the company get through this time. As for their customers, Vida Brands is taking additional steps to help.

“We also provided our retailer partners and customers with a downloadable coloring book for their kids and continue to deliver lighthearted and relatable messages on social to keep spirits up,” says Aguirreurreta.

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