ViacomCBS Consumer Products has announced that it has appointed Total Lisensi Global (TLG), a brand management and licensing agency, as its strategic partner for the Indonesia market for a period of three years.  

“The TLG team is excited to leverage our combined decades of experience to supercharge the delivery of exciting, new products and experiences for fans in Indonesia,” says Mochtar Sarman, chief executive officer, Total Lisensi Global. “We look forward to working closely with ViacomCBS and local partners.” 

Effective Jan. 1, the TLG team in Jakarta, led by industry veteran Mochtar Sarman, will take charge of all existing VCP businesses for various properties from ViacomCBS kids’ entertainment brand, Nickelodeon, global youth media brand, MTV, and entertainment destination, Paramount Network. 

Drawing from the ViacomCBS wide portfolio, properties and franchises available for licensing under this appointment include “SpongeBob SquarePants” and “Teenage Mutant Ninja Turtles,” “Avatar: The Last Airbender,” preschool hits “PAW Patrol,” “Blaze and the Monster Machines,” “Dora the Explorer” and series, “Emily in Paris,” among others. 

“We recognize the immense potential that Indonesia holds for the consumer products business,” says Masakazu Soeda, vice president, ViacomCBS Consumer Products, Japan, SEA, India. “With the strong appeal of our properties and the TLG team’s deep market expertise, we believe that we will be able to better address local trends and needs and take advantage of the many opportunities available to deepen the viewing experience and fuel fandom through our products.”