V&A Takes Art Deco to Asia

The museum now has a presence at Shanghai leisure destinations Grand Town and Xintiandi Plaza. The two stores are themed around the Art Deco design period and draw on the museum’s recent exhibition Ocean Liners: Speed & Style, which celebrated the golden age of ocean travel in the 1920s and '30s. The V&A is known for its extensive collection of Art Deco wares.

]The stores present the theme in three categories: promotion posters, furniture and fashion illustrations. Licensed products inspired by t

he collection are also available alongside replicas and merchandise.

“One of the founding missions of the V&A was to make art available to all, and these stores will make our collection accessible to a new audience,” says Lauren Sizeland, head, business development and licensing, V&A. “We