Twycross Zoo Unveils 'Gruffalo' Discovery Land  

The new immersive experience aims to teach kids about conservation efforts. 
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February 3, 2022

Twycross Zoo

Conservation charity Twycross Zoo has announced "The Gruffalo" Discovery Land, opening this spring.  

The new, four-acre land is in the heart of Twycross Zoo. It brings together characters from "The Gruffalo" and a conservation organization that aims to protect wildlife, preserve endangered species and educate the next generation on protecting our planet.    

Twycross Zoo's aim for this ground-breaking experience, developed in partnership with "The Gruffalo" brand owner Magic Light Pictures is to inspire more children than ever before about the importance of conservation and the natural world. 

With real-life animals, animatronics, film clips and much more, visitors to "The Gruffalo" Discovery Land at Twycross Zoo can encounter Fox, Snake, Owl, Mouse and the Gruffalo along their interactive journey through the Deep Dark Wood.  

"We hope to spark the imaginations of our youngest visitors about the wonders of nature in this most engaging and interactive way," says Dr. Sharon Redrobe OBE, chief

executive officer, Twycross Zoo. "Even small actions can, collectively, have a big impact on the future health of our planet - and every young person can play their part. The arrival of ‘The Gruffalo’ Discovery Land moves us closer to achieving our 2030 Vision to become a European Centre of Excellence for conservation. This brand-new immersive experience will educate more children than ever before and increase their understanding of the vital role that they will play to ensure our planet thrives in the future."  


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