Turnowsky Licensing Paints A New NormalTurnowsky Licensing Paints A New Normal

All over the world, people are adjusting their daily lives to accommodate a new reality. The COVD-19 pandemic has left people walled up in their homes, and businesses have had to adjust as a result. The pandemic is a trying time for economies, companies, managers and workers but it can also become an opportunity if those entities are willing to grab at it with both hands.

That’s exactly what House of Turnowsky has done in light of their new normal. As a small international art and design licensing company with a headquarters located relatively far away from its consumers, the company is used to reaching out to consumers mainly through electronic means.

Before the official state order, all 15 of the company’s creative staff moved into their home offices. Zoom, Skype and WhatsApp are their main means of communication. They use each platform to connect between all departments as if nothing has changed. Co-workers also use additional technology to create e-cards for their customers in order to reach out to retailers while putting the health of their employees in the forefront.

As much as social distancing is required during these times, Turnowsky believes that social expressions are essential for everyone, so through these times they have committed to design greeting cards, stationery and gifts. As the company shows, things may not be exactly business as usual but staying committed to your cause and making the proper adjustments can be key for adjusting to these unique times.