Trevco has announced the hire of Leon Maratchi as director of licensing, pop culture and entertainment.

Maratchi started his career in licensing at Cartoon Network Enterprises. Most recently he oversaw retail business development across all product categories and channels of distribution, with a focus in e-commerce. During his time at CNE, he helped launch industry-leading consumer products and retail programs for brands including “Ben 10,” “The Powerpuff Girls,” “Adventure Time,” “Steven Universe” and “Rick and Morty.” 

Maratchi will oversee the pop culture and entertainment licensing division at Trevco along with Denise Carranza.