Travis and Jason Kelce, General Mills Release Kelce Mix Cereal

General Mills has been scouting America’s favorite NFL football brothers, Travis and Jason Kelce, since they revealed their top cereals last year on their hit podcast, “New Heights.” Earlier this summer, the Kelces took new positions off the field as cereal co-creators of the new General Mills cereal, the Kelce Mix, which combines their top three favorite cereals – Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal — in one box. 

“The only thing Travis and I know more about than football is cereal – so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix,” says Jason Kelce, co-creator, Kelce Mix. 

“I’ve said that I’d eat a whole box of REESE’S PUFFS cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” says Travis Kelce, co-creator, Kelce Mix. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.” 

Cereal fans can get their hands on the new limited-edition Kelce Mix cereal and limited-edition Kelces’ Pick collectible boxes as a nod to the brothers’ top faves: Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and REESE’S PUFFS cereal, which feature the brothers on packaging, giving their stamp of approval. 

“There’s something extra special about working with recruits like Travis and Jason Kelce, who have loved our brands since their childhood,” says Mindy Murray, brand experience director, General Mills’ Morning Foods. “It’s a dream partnership for both sides. In fact, creating everything from ads to the limited-edition product was inspired by Travis and Jason’s childhood memories with General Mills cereals. The Kelce Mix hits shelves in just a few weeks, and we can’t wait for families across the nation to experience this legendary combination.”  

Kelce Mix cereal and Kelces’ Pick collectible boxes will be available at retailers nationwide in mid-September, and a limited-edition Walmart.com exclusive box will drop Sept. 28 while supplies last.