Tony Roma's to Take Japan

Romacorp has inked a deal with Walmart Japan/ Seiyu to bring restaurant brand Tony Roma’s staple menu items to Seiyu stores across Japan.

License Global, Content Editor

February 14, 2019

1 Min Read

Broad Street Licensing Group brokered the deal. Under the terms of the deal, Tony Roma’s ribs, pulled pork, salmon, shrimp, barbecue sauces and a newly created Tokyo Sauce from the restaurant ’s executive chef will become available in all 350 of Seiyu’s stores this month. Online retailer Rakuten will also carry the line.

“The Japanese market is the next growth area for Tony Roma’s products, and it is where we established our international presence back in 1979,” says Brad Scher, chief executive officer, Tony Roma’s. “We have partnered with Seiyu because they share our values in providing their customers with high-quality food items. With eight restaurants currently in Japan, we are excited for our fans to keep us top of mind as they bring our authentic flavors home to the dinner table and continue to visit our dining locations.”

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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