Tim Hortons has announced a collaboration with singer Justin Bieber on menu innovations and co-branded merchandise, all inspired by Bieber’s affinity for the fast food company.
Tim Hortons customers in Canada and the U.S. will get the first taste of the collaboration on Nov. 29, with the launch of a limited-edition selection of Timbiebs Timbits in chocolate white fudge, sour cream chocolate chip and birthday cake waffle flavors.
Bieber shared with the Tims team that Timbits are his favorite item on the menu, which led to a collaboration with Chef Tallis Voakes, director of culinary innovation, Tim Hortons, to experiment with different flavor combinations.
"Doing a Tim Hortons collab has always been a dream of mine," says Bieber. "I grew up on Tim Hortons and it's always been something close to my heart."
"What's amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together," says Hope Bagozzi, chief marketing officer, Tim Hortons. “He knows exactly what our guests already love about the Tims brand and he's helping us deliver new menu innovations that we know they're going to love. We're really looking forward to what's next."
A lineup of Timbiebs merchandise will also be available in participating restaurants in Canada and the U.S. on Nov. 29.