The Insights Family has announced the appointment of former BBC executive Rachel Bardill, to lead its marketing and partnerships team. 

Bardill is an industry expert in children, teens, parents and families and has led on digital product, app development, games, brand strategy and digital commissioning for media brands. 

“Marketing and partnerships are such a key aspect of our new strategy, and Rachel is the ideal individual to inspire our expanding marketing and partnership team with her progressive thinking and significant experience,” says Nick Richardson, founder, The Insights Family. “Her appointment is a key component of the next stage of our growth strategy and evolution as we take all aspects of the business to the next level.” 

“I have always had a strong belief that strategic success is born from a strong understanding of your audience,” says Bardill. “Now more than ever, any brand and business needs to have a keen eye on this ever-changing ecosystem. The Insights Family is in a class-of-one when it comes to research, data and insights, so it is a genuine thrill that I get to join the team to help build and grow the business. I can’t wait to get started.”