TGI Fridays has inked a deal with U.K. manufacturer Manchester Drinks for its first range of ready-to-drink cocktails, available exclusively at Tesco.
Beanstalk, TGI Fridays’ licensing agent, secured the deal.
The TGI Fridays Pre-Mixed Cocktail range celebrates the restaurant chain’s cocktail menu with Passionfruit Martini, Pink Punk Mojito and Long Island Iced Tea flavors.
“TGI Fridays is renowned for its sociable atmosphere and the celebration of that Friday feeling, something all of us can relate to,” says Richard Benjamin, director, Manchester Drinks. “We have identified a strong opportunity to attract shoppers to the Ready-to-Serve Fixture by offering the adventure and innovation of the TGI Fridays cocktail menu in stores.”
The TGI Fridays Pre-Mixed Cocktails are available now at Tesco locations across the U.K.