TfL to Ride with New Souvenir Partner

Transport for London has selected souvenir goods manufacturer GWCC as its new souvenir partner for apparel and accessories.

License Global, Content Editor

October 31, 2018

1 Min Read

TSBA, the organization’s brand licensing agent, helped to secure the deal.

Under the terms of the agreement, GWCC will manufacture and distribute an assortment of merchandise for Underground, Overground, Docklands Light Railway and other TfL services that will include men’s, women’s and children’s apparel, travel and gifting accessories and more.

Design elements will include TfL branding as well as modern designs in an effort to appeal to a global consumer.

The TfL souvenir line from GWCC will begin to roll out in December.

Read more about:

Transport for London

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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