Texas Lottery 'Drives' Scratch Ticket Portfolio Growth with Chevrolet Silverado Launch

New lottery ticket features red Chevy truck.
License Global

March 7, 2022

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Texas Lottery

Texas Lottery has launched a new $5 Texas Edition Bucks & Trucks scratch ticket featuring the popular Chevrolet Silverado brand. The ticket includes a promotional second-chance drawing that will see four lucky players drive home a Chevrolet Silverado truck. Pollard Banknote worked closely with the Texas Lottery and the licensor to develop the scratch ticket and merchandise package specifically designed for the Texas market. 

The Texas Edition Bucks & Trucks ticket features the 'Texas Edition' logo and an eye-catching red truck front and center.  

"We are always looking for ways to provide players with new and exciting games and Texas Edition Bucks & Trucks, which leverages the popularity of the Chevrolet Silverado, delivers on all aspects," says Gary Grief, executive director, Texas Lottery. "Given the excitement that we have previously seen when debuting scratch tickets featuring engaging promotional second-chance drawings, we think Texas players are going to be thrilled with this new game."

 

"We are delighted that the Texas Lottery chose to leverage the appeal of the Chevrolet Silverado brand to produce a Texas-specific scratch ticket and engaging second-chance promotion that will appeal greatly to Texas players," says Brad Thompson, vice president, sales and marketing, Pollard Banknote. "We are excited to continue working with the Texas Lottery and help strengthen its scratch ticket portfolio with innovative lottery products and programs." 

 

 

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