Swizzels Signs The Hut GroupSwizzels Signs The Hut Group
E-commerce firm will represent a range of product categories.
June 29, 2022
The Hut Group, a direct-to-consumer platform, has launched a collection with Swizzels Matlow for its portfolio of brands.
Swizzels is one of the largest independent, British-owned manufacturer of sugar confectionery in the U.K. and is still run by members of the families who founded the business in 1928. The company makes a range of products including Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.
“It’s great to see the range of on demand products available through various websites,” says Natasha Dyson, managing director, Blonde Sheep Licensing. “The Hut Group is recognized for selling the biggest on-trend brands, so we’re thrilled to be part of their portfolio which offers the opportunity to get Swizzels products directly into the hands of fans, both old and new.”
Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in categories including jewelry, toys and food.
About the Author(s)
You May Also Like
Venum Launches Dodge Challenger SRT Demon 170 Capsule CollectionDec 11, 2023
Jumping with JakksDec 07, 2023
PEZ Partners with Quidd to Launch NFT CollectionDec 11, 2023
‘Star Wars’ – the Brand Saga ContinuesOct 30, 2023