Swizzels Inks RMS International Licensing Deal

Swizzels, a British confectionery brand, welcomes RMS International, a designer and developer of toys, stationery and arts and crafts products, as its licensee for arts and crafts.   

Brokered by Blonde Sheep Licensing, the agreement extends across all Swizzels favorites, including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Parma Violets, Squashies, Fizzers and Fruity Pops. The line will launch in October through major retailers, including The Entertainer and B&M.  

“RMS International is a fast-moving and innovative company,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing. “We’ve loved working with them on developing this exciting range of products.” 

The license aims to bring Swizzels’ brands to life through a collection of products that includes scented and unscented stationery, inflatables, crayons, markers and much more. 

“Swizzels is a brand that has brought joy to millions for decades, and we are thrilled to be working with them,” says Rebecca Law, licensing head, RMS International. “We are excited to develop products that capture the essence of their iconic sweets and offer a range of creative play products for children of all ages.”