SweetFrog Leaps onto Sweet VHC Deal

JLG brokers frozen yogurt deal for Eric Carle children’s book series.
License Global

July 22, 2019

SweetFrog Leaps onto Sweet VHC Deal

The Joester Loria Group has brokered a deal between The World of Eric Carle and SweetFrog that will lead to the creation of frozen yogurt inspired by

The Very Hungry Caterpillar

.

SweetFrog’s new frozen yogurt flavors include very berry apple swirl, farm stand strawberry ice cream and green apple sorbet. The

Very Hungry Caterpillar

frozen treats are available in select SweetFrog locations in the U.S. through the rest of the summer.

The sweet pact comes during the 50th anniversary of

The Very Hungry Caterpillar

. To celebrate the milestone, the property has also been

licensed for a line of Teva kidswear

.

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