License Global
July 22, 2019
The Joester Loria Group has brokered a deal between The World of Eric Carle and SweetFrog that will lead to the creation of frozen yogurt inspired by
The Very Hungry Caterpillar
.
SweetFrog’s new frozen yogurt flavors include very berry apple swirl, farm stand strawberry ice cream and green apple sorbet. The
Very Hungry Caterpillar
frozen treats are available in select SweetFrog locations in the U.S. through the rest of the summer.
The sweet pact comes during the 50th anniversary of
The Very Hungry Caterpillar
. To celebrate the milestone, the property has also been
licensed for a line of Teva kidswear
.
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