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SweetFrog Leaps onto Sweet VHC Deal

The Joester Loria Group has brokered a deal between The World of Eric Carle and SweetFrog that will lead to the creation of frozen yogurt inspired by The Very Hungry Caterpillar.

SweetFrog’s new frozen yogurt flavors include very berry apple swirl, farm stand strawberry ice cream and green apple sorbet. The Very Hungry Caterpillar frozen treats are available in select SweetFrog locations in the U.S. through the rest of the summer.

The sweet pact comes during the 50th anniversary of The Very Hungry Caterpillar. To celebrate the milestone, the property has also been licensed for a line of Teva kidswear.

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