Subway Inks Deal for Digital Innovation

Subway Restaurants has entered into a strategic partnership with media brand Tastemade.

The deal will see Tastemade leverage its expertise in consumer trends and its network of creators to build curated innovation events, food and flavor trend insights and joint food-development initiatives, with a specific focus on North America and Latin America.

Subway will use the information it gathers to finetune its local menus and to engage customers in a more modern food experience.