Sponsored By

Sprout Organics Debuts 'CoComelon' Food-Brand Collaboration

The co-branded products will be available in Walmart stores nationwide.

License Global

February 17, 2022

2 Min Read
CoCoMelon Sprout products, which include squeezable smoothies, waffles and snacks
Sprout Organics/Moonbug Entertainment

Sprout Organics has launched a co-branded product line with "CoComelon" across North America. The partnership features show characters, J.J., YoYo, TomTom, and more on veggie-packed purees and snacks made with real, organic ingredients.  

"Making mealtime fun is in our DNA, and this collaboration takes that promise to a whole new level," says Capp Culver, chief executive officer, Sprout Organics. "We're thrilled to bring the beloved 'CoComelon' characters to life through organic foods that kids will love, and parents can feel good about, making meal and snack time more fun for the whole family." 

The Sprout Organics x "CoComelon" line features a range of offerings, including Baby Food Pouches for six months and up, and Wafflez and Curlz snacks for toddlers. The baby food pouches will be available in two combinations: NEW Yes, Yes Veggies (made from organic peas, organic pear, organic apple, organic banana, organic green beans, organic kiwi and organic broccoli) and Apple Oatmeal Raisin with Cinnamon, packaged in 'mess proof' pouches. Pumpkin Butter and Jelly Wafflez, Broccoli Curlz and White Cheddar Curlz will all feature "CoComelon" characters with more varieties launching throughout the year.   

"We're constantly looking for new ways to bring fun and excitement to families across the country, and mealtime is such a natural opportunity for us to explore," says Joan Grasso, head, consumer products, North America, Moonbug. "Sprout Organics is the perfect veggie-forward brand and partner to bring our characters and songs to life in a way that promotes real, organic ingredients as fuel for little, growing minds and bodies." 

Sprout Organics will also launch in Walmart nationwide with Sprout Organics x "CoComelon" products available on Walmart.com in late February and rolling out to close to 900 Walmart stores in April. The initial product offering across Walmart will include five SKUs, featuring Blueberry & Apple Wafflez and Berry Grape Smoothie Pouch available exclusively at Walmart, along with the new Yes, Yes Veggies and Apple, Oatmeal, Raisin & Cinnamon Pouches and Broccoli Curlz. 

"We're delighted to begin this valued partnership with Walmart with the launch of our Sprout x 'CoComelon' products," says Culver. "Both Walmart and Sprout are committed to making affordable, high-quality organic products accessible for families across the country. This expansion onto the shelves of Walmart greatly elevates our ability to do this while also bringing the fun and delight of 'CoComelon' to snacking and mealtime. Together, we know kids will say 'Yes, Yes' to more veggies!" 

"We're so pleased to introduce the Sprout Organics' CoComelon' collaboration at select Walmart locations and on Walmart.com," says Noemi Dominguez, merchant, on behalf of Walmart, "Sprout Organics and 'CoComelon' bring together the best of what we can offer our children – making mealtime and snack time healthy, easy and fun for kids."  

SproutOrganics x "CoComelon" products are also available direct-to-consumer on the Sprout Organics website and Amazon. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like