Spin Master Expands Relationship with TerraCycle

Spin Master has announced the expansion of its Spin Master Recycling Program to include all Spin Master toy packaging in the U.S. Originally launched in April 2021 with international recycling company TerraCycle, the program allowed for the company’s toys and games to be recycled.  

“Parents tell us that toys have a long-life cycle in their home and are passed down to siblings and future generations, with only 9% indicating they’ve thrown out their previously loved toys,” says Tammy Smitham, vice president, communications and corporate citizenship, Spin Master. “They are, however, increasingly concerned about sustainable packaging options for our toys. Through the expansion of our work with TerraCycle, we are not only providing a recycling option for the toys, but now we have a solution for the packaging as well, ensuring that all Spin Master products and packaging are diverted from the landfill and given a new purpose while reducing our environmental impact.”  

Through the Spin Master Recycling Program, consumers can send in Spin Master toys, games and packaging to TerraCycle to be recycled for free. Participation is easy: sign up on the TerraCycle program page at Terracycle.comand mail in toys and discarded packaging using the prepaid shipping label provided. Once collected, the Spin Master toys and packaging are cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables.  

“The Spin Master Recycling Program has given families a perfect chance to engage the next generation through sustainability in a fun and approachable way,” says Tom Szaky, chief executive officer, founder, TerraCycle. “This program makes it easy to show your children that recycling, and the environment don’t have to be relegated to the classroom – with the help of their parents, kids can grow into responsible environmental citizens through the course of their everyday lives by responsibly recycling their well-loved toys, along with the packaging from their new ones.”