Sponsored By

Speakeasy and Bacardí Rum Join Forces on Limited-Edition Holiday Gift Pack

The gift box is available only in California.

License Global

November 30, 2021

1 Min Read

Speakeasy, a DTC marketplace for alcohol and spirits, and Bacardí have announced a partnership on an exclusive holiday-themed gift pack, to include Bacardí Reserva Ocho and a limited-edition holiday sweater.  

Also included in the curated box is a cocktail-themed holiday sweater, which has a bright red color and a pattern consisting of bats, cocktail glasses, palm trees and the Bacardí logo. 

"For this year's holiday entertaining season, we want to make it as enjoyable and convenient as possible for fans to create quality cocktails at home while spending time with their loved ones, so creating this holiday gift set as a one-stop-shop by way of our partners at Speakeasy Co. comes at the perfect time," says Katie Kirkpatrick, vice president, digital commerce, Bacardí. "We are thrilled to expand this partnership in the months ahead as we continue to adapt to the needs of modern consumers. Speakeasy Co. has a unique vision focused on centralized fulfillment and offering a differentiated experience than what is available in traditional brick and mortar." 

"To be able to partner with such a well-respected and globally-recognized leader in the spirits sector has been a dream come true," says Michael Bowen, co-founder and chief operating officer, Speakeasy. 

"We see a long and fruitful partnership ahead with Bacardí and are thrilled to have kicked off with something so creative and fun," says Josh Jacobs, co-founder and chief executive officer, Speakeasy. "At the end of the day, it's going to take high-powered partnerships like this to maximize the consumer experience and drive the industry into the digital era." 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like