Speakeasy, a DTC marketplace for alcohol and spirits, and Bacardí have announced a partnership on an exclusive holiday-themed gift pack, to include Bacardí Reserva Ocho and a limited-edition holiday sweater.
Also included in the curated box is a cocktail-themed holiday sweater, which has a bright red color and a pattern consisting of bats, cocktail glasses, palm trees and the Bacardí logo.
"For this year's holiday entertaining season, we want to make it as enjoyable and convenient as possible for fans to create quality cocktails at home while spending time with their loved ones, so creating this holiday gift set as a one-stop-shop by way of our partners at Speakeasy Co. comes at the perfect time," says Katie Kirkpatrick, vice president, digital commerce, Bacardí. "We are thrilled to expand this partnership in the months ahead as we continue to adapt to the needs of modern consumers. Speakeasy Co. has a unique vision focused on centralized fulfillment and offering a differentiated experience than what is available in traditional brick and mortar."
"To be able to partner with such a well-respected and globally-recognized leader in the spirits sector has been a dream come true," says Michael Bowen, co-founder and chief operating officer, Speakeasy.
"We see a long and fruitful partnership ahead with Bacardí and are thrilled to have kicked off with something so creative and fun," says Josh Jacobs, co-founder and chief executive officer, Speakeasy. "At the end of the day, it's going to take high-powered partnerships like this to maximize the consumer experience and drive the industry into the digital era."