Sotheby’s Bid on Luxe Lifestyle Publication | License Global

Sotheby’s Bid on Luxe Lifestyle Publication

Sotheby’s International Realty Affiliates and Dow Jones Media have joined forces to launch Reside, a new bespoke luxury lifestyle publication.

The new magazine will feature content from Sotheby’s global realty affiliates, including a showcase of homes represented by the company and its associates as well as original lifestyle content from Dow Jones Media Group, Sotheby’s auction house and Sotheby’s International realty and more.

“We have done extensive research and know that lifestyle, real estate, and home design print publications are increasingly important to luxury consumers,” says Kevin Thompson, chief marketing officer, Sotheby’s International Realty Affiliates. “Reside was designed with these luxury consumers in mind, understanding the way they consume content, the types of content they are interested in, and reaching them in a way they prefer. Working with the Dow Jones Media Group allows our affiliate companies to publish rich, quality content that they can distribute in local markets to meet the needs of their clientele.  We are proud to launch this first-of-its-kind, turnkey program to our global network.”

The premiere issue of Reside debuts on June 18.