The tin features an illustration from “The Snowman” and provides a gifting opportunity as families get back together for Christmas gatherings this year.
“We’re delighted to have Fox’s on board as an official Snowman licensee,” says Anna Metcalfe, hardlines category manager, Penguin Ventures. “’The Snowman’ and Fox’s Biscuits are both an intrinsic part of the British Christmas and ‘The Snowman’ Biscuit Selection tin will add some extra magic to families as they enjoy watching the film or reading the book this Christmas.”
The tin contains a variety of Fox’s biscuits, including a chocolatey fudge sundae in a specially designed “Snowman” foil wrapper.
“’The Snowman’ Biscuit Selection provides
Penguin Ventures is exhibiting at Brand Licensing Europe.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.