‘The Snowman’ Partners with Fox's Biscuits

“The Snowman” Biscuit Selection tin will release in time for Christmas.
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License Global

October 12, 2021


Penguin Ventures (part of Penguin Random House Children’s) has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin. The tin brings together two British brands that are synonymous with the festive season: Fox’s and “The Snowman,” Raymond Briggs’ picture book and an animated film. 

The tin features an illustration from “The Snowman” and provides a gifting opportunity as families get back together for Christmas gatherings this year.   

“We’re delighted to have Fox’s on board as an official Snowman licensee,” says Anna Metcalfe, hardlines category manager, Penguin Ventures. “’The Snowman’ and Fox’s Biscuits are both an intrinsic part of the British Christmas and ‘The Snowman’ Biscuit Selection tin will add some extra magic to families as they enjoy watching the film or reading the book this Christmas.”  

The tin contains a variety of Fox’s biscuits, including a chocolatey fudge sundae in a specially designed “Snowman” foil wrapper. 

“’The Snowman’ Biscuit Selection provides

a delicious combination of classic Fox’s Biscuits for the whole family to enjoy whilst watching the animation this Christmas,” says Bronwen Arthur, senior brand manager, Fox’s Biscuits. “Packaged in a beautiful Snowman tin, ‘The Snowman’ is synonymous with family Christmases in Britain and the animation has aired at every festive season since 1982.”  

Penguin Ventures is exhibiting at Brand Licensing Europe. 

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