SNAX-Sational Brands' premiere popcorn brand, inclusive of Cookie Pop and Candy Pop, debuts its next Candy Pop creation, Candy Pop Popcorn made with Sour Patch Kids. Candy Pop made with Sour Patch Kids popcorn will hit shelves officially mid-October, with a first introduction at Walmart stores nationwide.
"This new Candy Pop combination is going to really 'wow' consumers,” says Frank Florio, creator, Cookie Pop and Candy Pop. “We are so excited to roll out Candy Pop Sour Patch Kids to Walmart stores in time for Halloween. We have worked so hard to perfect this new popcorn variety which features a redberry flavored coating on our signature popcorn topped with authentic Sour Patch Kids Bitz and finished with a sour sugar sprinkle. The taste is absolutely delicious, exploding with sour, sweet and savory flavors. It is truly an exciting moment for our brand and the entire team at SNAX-Sational and we are grateful to Mondelēz International for trusting us with this creation!"
Just in time for Halloween, the flavor profile will be available to consumers nationwide, first in Walmart, then online, with other retailers such as the Hy-Vee supermarket chain to follow.
"Sour Patch Kids is thrilled to work with Candy Pop,” says a spokesperson for the Sour Patch Kids brand. “We know people love to add candy to their popcorn and our fans are going to be excited to try this delicious ‘Sour Then Sweet’ combination."
Additionally, as part of the brands’ ongoing "Snackgiving" initiative, a portion of proceeds from all sales of SNAX-Sational Brands varieties, inclusive of all Candy Pop bag sales, benefit The Ryan Seacrest Foundation and its efforts, including a partnership with Children's Hospitals nationwide, inclusive of the all-new Seacrest Studios at Orlando Health Arnold Palmer Hospital for Children. The new Seacrest Studio makes it possible for children and teens to get behind the camera and mic to develop, star and interact in original TV and radio programming during their hospital stays. Patients can also call down to the studio via their hospital room phone to engage in events they are watching on their screen, in which their signature daily show "Pop Talk" gave a sneak peek of the new Sour Patch Kids flavor earlier this month.