With the help of Pink Key Licensing, Kellogg’s and Smiffys are coming together to create a new collection of costumes and accessories. The deal includes Pop Tarts; Coco Pops; Snap, Crackle and Pop; Kellogg’s Cockerel, Toucan Sam and Tony the Tiger. 

“Kellogg’s portfolio includes a massive selection of vintage and contemporary characters and brand logos that will translate perfectly into costume and accessories,” says Dominique Peckett, director, Smiffys. “We are delighted to be adding Kellogg’s to our range of licenses.”  

Smiffys first range of Kellogg’s costumes and accessories for adults and kids is set to launch in Q1 of 2023. Smiffys x Kellogg’s collections will be available in Europe, Middle East, Africa, Australia, U.K., Ireland and Channel Islands.