Skydance Animation Appoints IMG for Licensing

The studio’s films and shows have new licensing representation.
License Global

April 22, 2021

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Skydance Animation has appointed IMG as its global licensing representative for all animated releases, including its first two features, “Luck” and “Spellbound.”

“Skydance Animation has assembled a team of legendary talent that is reimagining animation with some of the most exciting new feature-length film and series animation anywhere today,” says Bruno Maglione, president, licensing, IMG. “We’re proud to be on the ground floor of what promises to be an incredible journey of bold new stories, worlds and characters, and we look forward to building out engaging licensed product programs and experiences that bring them to life beyond the viewing experience.”

The multi-year deal will see the leading licensing agency develop product licensing portfolios for Skydance Animation’s animated films and television series.

“As we prepare for the debut of our first animation projects in the coming year, we are thrilled to be partnering with the world’s premier licensing agency to develop consumer products

franchises that extend our stories and characters across retail platforms,” says Luis Fernández, consumer products heads, Skydance.

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