License Global
August 4, 2021
Planeta Junior has signed an agreement with San Carlo Gruppo Alimentare renewing its licensing agreement for “Miraculous: Tales of Ladybug and Cat Noir” for the third consecutive year.
San Carlo, Italian potato chip and savory snacks producer, will incorporate imagery of the “Miraculous: Tales of Ladybug and Cat Noir” series characters Ladybug and Cat Noir on San Carlo Junior individual and multipacks.
The new agreement comes ahead of the fall debut of the theatrical release “Ladybug & Cat Noir: Awakening,” to be supported by a global promotion program.
San Carlo’s connection with “Miraculous” extends beyond food products - the company is also a partner in Italian theme park Leolandia. Here it created a show dedicated to the adventures of the main characters of the show and movie.
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