Five new executives join from leading companies including Mattel, Sanrio and Iconix.

Saban Brands has appointed five new executives to strengthen its business and global operations across multiple departments.

The new appointments include:

“This group of accomplished leaders will be crucial in contributing to the growth of Saban Brands’ portfolio of global entertainment and lifestyle properties,” says Janet Hsu, who was appointed as chief executive officer of Saban Brands in July. “Each of these new hires bring unique talents and experience to the team, which will benefit every area of our business and have a positive impact on the exciting future of Saban Brands.”

Tori Cook joins Saban to lead its expanding global retail team. In the new role of senior vice president of global retail business development, Cook’s focus will be on developing relationships and programs with retailers around the world across all product categories for the company’s full slate of entertainment and lifestyle properties. Prior to joining Saban Brands, Cook served as vice president of retail business development at Sanrio, and also held various retail development and marketing positions at 20th Century Fox, New Line Cinema and Sears Holdings.

As vice president of global consumer products, Marcy George will develop and execute a unified worldwide licensing strategy across the company’s entertainment brands and work closely with Dan Castle to support the lifestyle portfolio. George will lead and oversee the licensing sales, product development and consumer products creative teams. Before Saban Brands, George founded and was chief executive officer of David & Goliath Licensing, served as vice president of licensing and global sales and brand management for MGA Entertainment and also held licensing positions with Lucky Brand, Dungarees and Liz Claiborne. 

Jennifer Wexler has moved into a full-time role as senior vice president of marketing after consulting for Saban Brands Lifestyle Group for the past six months. Wexler will oversee the global marketing strategies and brand campaigns for the company’s full portfolio of entertainment and lifestyle brands. Her past experience includes tenures at Iconix Brand Group, Haute Hippie and Wexler Consulting Group.

Stan Wan, the new creative director of SBLG, has been brought on to manage the company’s lifestyle business on all aspects of the brands’ visual communication including brand ethos and product authenticity. Like Wexler, Wan initially served as a consultant for SBLG out of the company’s Sydney, Australia, office and has since been brought on board full-time. Wan will develop and implement the strategies, design and creative elements for all brands within SBLG’s portfolio. Wan’s past experience includes the position of director and co-owner at North Hill, where he worked on international brands Modern Amusement, Saturday’s Surf and Top Shop, among others. 

Scott Rosenbaum has been appointed to the role of senior vice president of business and legal affairs. He will handle all of Saban Brands’ legal affairs including the management and oversight of the company’s legal department across all areas including entertainment and media, marketing, acquisitions, licensing and merchandisin, and intellectual property. Rosenbaum joins Saban Brands with more than 15 years of experience with Mattel, where he oversaw the company’s business and legal affairs in North America, as well as global consumer product licensing programs and several other key initiatives.