On the Rocks: KISS Launches Liquor Line in the U.S.

Drink It Up by KISS is an FMCG collaboration between the iconic rock band, their licensing agent, Epic Rights, and the award-winning spirits producer Brands for Fans. 

The liquor line features Premium Distilled Cold Gin, Black Diamond Premium Dark Rum, Detroit Rock Premium Dark Rum, and new limited-edition Monstrum Ultra Premium Dark Rum, ranging from $33.99-$159.99.  

“From Monstrum to Cold Gin, we wanted each spirit in the portfolio to reflect the energy of our band,” says Paul Stanley, founding member, KISS. “We didn’t just slap a label on and call it a day. We’re proud to say that each bottle in the Drink It Up by KISS portfolio was carefully curated, and each unique spirit has earned its name.”