On the Rocks: KISS Launches Liquor Line in the U.S.

The band-inspired spirits include craft gin and rum.

November 23, 2021

After selling more than 100,000 bottles across Europe, Japan and Australia, KISS will release their award-winning spirits portfolio, Drink It Up by KISS, in the U.S. The portfolio of premium gin and rum will be available across 25 states.

Drink It Up by KISS is an FMCG collaboration between the iconic rock band, their licensing agent, Epic Rights, and the award-winning spirits producer Brands for Fans.

The liquor line features Premium Distilled Cold Gin, Black Diamond Premium Dark Rum, Detroit Rock Premium Dark Rum, and new limited-edition Monstrum Ultra Premium Dark Rum, ranging from $33.99-$159.99.

“From Monstrum to Cold Gin, we wanted each spirit in the portfolio to reflect the energy of our band,” says Paul Stanley, founding member, KISS. “We didn’t just slap a label on and call it a day. We’re proud to say that each bottle in the Drink It Up by KISS portfolio was carefully curated, and each unique spirit has earned its name.”