Rocket Licensing Signs ‘Little People, Big Dreams'

Rocket Licensing has announced that it will be representing children’s book property “Little People, Big Dreams” and will build a consumer products program for the brand. 

“Little People, Big Dreams” is a series of illustrated biographies exploring the lives of people for readers aged three to seven years old. The subjects of the books range from designers and artists to scientists and activists, all of whom have achieved incredible things, but began life as a child with a dream. 

“We are so proud of the way our bestselling series has inspired children all over the world to achieve their dreams,” says Shannon Cullen, group publishing director, children’s, Quarto Group. “It’s an exciting opportunity to be working with Rocket and our series creator, Maria Isabel Sánchez Vegara, on bringing these stories to life off the page.” 

Told as a story, with a facts and photos section at the back, the children’s series published by Frances Lincoln Children’s Books, part of the Quarto Group and created by Maria Isabel Sánchez Vegara, has sold more than 7.5 million copies worldwide and been published in 35 languages.  

Continuing to regularly publish new books in 2022, planned titles include Neil Armstrong, Laverne Cox, Nikola Tesla, Mae Jemison and many more the series will also publish its 100th title in 2023, to be announced soon. 

Rocket will be discussing the brand with licensees across a wide range of categories and plans to create a licensing program including apparel, dress-up, games and puzzles, publishing, stationery, gifting and more. A brand-new style guide will be available for licensing partners, using the illustrations from the series. 

“‘Little People, Big Dreams’ is a unique and inspirational brand, which brings history and culture to life for the younger generation in a fun, bright and colorful way,” says Charlie Donaldson, joint managing director, Rocket Licensing. “We’re really looking forward to bringing the property into the homes and lives of children across a wide range of consumer products.”