United Entertainment Group and Roc Nation have launched Roc Nation United.

Along with the formation, the group has been named the global licensing agency for fashion designer Naeem Khan. Through this alliance, Roc Nation United will help the Naeem Khan brand expand into new product categories, including accessories, fragrance and beauty.

“We are thrilled to be working with the team at Roc Nation United to expand the Naeem Khan brand across multiple platforms around the world and this partnership reflects our desire to collaborate with companies that share our vision of elegance and inclusivity,” says Khan.

Roc Nation United was established to identify, develop, market and implement global licensing and brand opportunities for Roc Nation, its roster of talent, Paper Planes, UEG’s extensive catalog of global clients as well as external individuals and brands. Roc Nation United will serve as the sole licensing entity for all incoming and outbound opportunities for Roc Nation and United Entertainment Group.

“In an effort to continue to service and create the best platform for our clients, there isn’t a better partner than Roc Nation, which has been creating and driving cultural change since inception,” says Jarrod Moses, chief executive officer, UEG. “In today’s cluttered marketing world, brands need to find their lane to connect to consumers in meaningful and impactful ways. Culture is the fuel that drives these opportunities. We’re excited to work with the incredibly talented Naeem Khan in expanding his brand across multiple touchpoints.”

Thomas Caravella has been appointed as managing director for Roc Nation United and will oversee Khan’s business. Caravella brings more than 25 years of experience in the licensing industry to the role, and will report directly into Jarrod Moses, UEG’s founder, president and chief executive officer, and Brett Yormark, president, business operations and strategy, Roc Nation.

“I am excited to work with Jarrod and his team at UEG to create singular opportunities for our clients that will grow their brands into new verticals,” says Brett Yormark, co-chief executive officer, Roc Nation Unified. “As an iconic fashion designer who has worked with many of the world’s most influential people, Naeem Khan is a terrific first external partner for our venture. I am equally as excited about the opportunities this alliance will create for brand Roc Nation and to see it activated in never-before-seen categories.”