Rights & Brands Appointed Worldwide Agent for ‘Bamse’

Egmont Publishing has appointed licensing agency Rights & Brands to represent “Bamse” as the brand’s broker in the Nordics and agent worldwide for licensing.

Rights & Brands will develop a global licensing and publishing program for “Bamse.” Egmont Publishing, meanwhile, will continue to serve as the main licensing agent in the Nordics for the brand.

“We are extremely proud to represent ‘Bamse,’ who is one of the strongest character brands in Sweden, both in licensing and publishing internationally,” says Kristin Tjulander, sales and marketing director, Rights & Brands. “’Bamse’ is also strengthening our position – to bring Nordic rights and brands to a global arena. With our network of agents and publishers around the world – we will put in all our effort so that more children around the globe can get to know the strongest bear in the world.”

“Bamse” is a Swedish cartoon created by Rune Andréasson. It was first published in 1966. Aiming to give children knowledge as well as entertainment, the comic has never shied away from big questions. It has previously featured storylines on injustice, anti-bullying and other social issues.

“We are really glad and excited to partner with Rights & Brands and together starting this new international ‘Bamse’ chapter,” says Marika Bark, publishing director, Egmont Publishing. “’Bamse’ is a truly amazing character. He brings excitement and joy of reading as well as fun knowledge to both children and parents. In Sweden, we will keep focus on the main values of the brand and continue with our strong and successful ‘Bamse’ licensee partnerships.”

The news comes on the heels of Egmont Publishing’s recent slate of announcements. Late last year, the company announced a publishing partnership for “Ryan’s World.”