Retail Ecommerce Ventures Acquires RadioShack Brand

REV adds Radio Shack to its portfolio, which includes Pier 1 Imports and Dressbarn.

License Global

November 21, 2020

1 Min Read

Retail Ecommerce Ventures has acquired the brand and related assets for nostalgic electronic retailer RadioShack.

REV aims to revive the brand as an e-commerce portal that will support existing stores carrying RadioShack products. The new brand owner plans to launch a modern RadioShack website at soon. REV’s deal comes ahead of RadioShack’s 100th anniversary next year.

“The RadioShack brands have resonated with consumers for nearly 100 years, and we are confident RadioShack’s relaunch as a cutting-edge ecommerce company will amplify the awareness of this iconic brand internationally,” says Alex Mehr, chief executive officer, REV.

REV’s acquisition comes on the heels of its deal for the Pier 1 Imports brand last July. REV also owns brands including Modell’s Sporting Goods, Franklin Mint and Linens N Things.

“We were impressed with both the strong existing sales and sales potential of the and related websites across the globe, including the U.S., Canada, India, Australia, Europe and China,” adds Tai Lopez, executive chairman, REV. “Our approach builds off the existing strength of extraordinary brands such as RadioShack and supports our mission of transforming these beloved entities into Internet-first companies.”

RadioShack launched in 1921 as a retailer for amateur ham radio equipment. The retailer grew over time to sell various electronics items and components. In 2015, the company filed Chapter 11 bankruptcy after experiencing struggling sales and shop closures.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like