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The University of Arkansas has tapped Dyehard Fan Supply, an event, retail merchandise and e-commerce company, to serve as the official merchandising partner for the school’s athletic program.
License Global
July 2, 2018
1 Min Read
The University of Arkansas has tapped Dyehard Fan Supply, an event, retail merchandise and e-commerce company, to serve as the official merchandising partner for the school’s athletic program.
Under the terms of the agreement, Dyehard will oversee all e-commerce, game day/event merchandising and permanent on-site merchandising for the collegiate brand.
Plans include traditional game day products, an exclusive Razorback apparel collection, revamped e-commerce experiences, as well as a new retail store on campus.
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