New partners include:
- Mattel for a Barbie Box Costume, Ken Box Costume, Totally Hair Barbie, Great Shape Barbie and Animal Loving Ken for adults as well as;
- CAA-GBG for men’s, women’s, teen, boy, girl and toddler costumes featuring Hershey's brands, including Hershey’s Bar, Hershey’s Kisses, Reese’s Peanut Butter Cups, Twizzlers Licorice and Jolly Rancher.
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