“With strong placement on Rai Yoyo and Rai Com handling licensing and merchandising, we have the perfect synergy to set up Pikwik Pack for success in Italy,” says Jonathan Abraham, vice president, sales and business development, Guru Studio.
Rai Com will represent the preschool series across all licensing and merchandising categories including apparel, publishing, accessories and games, as well as broadcast television, digital media and other media.
“Rai Com is very proud to represent ‘Pikwik Pack’ in Italy,” says Alessandro Ravani, sales director, Rai Com. “Our team is working to give the property the best exposure in the Italian market!”
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