Precious Moments Signs Mad Engine Licensing Deal

Mad Engine will be able to use Precious Moments art for apparel, accessories and more.

License Global

March 4, 2022

1 Min Read
preciousmomentslogo.png
Precious Moments

Precious Moments has announced the addition of Mad Engine Global as a key licensing partner for a full range of Precious Moments apparel and accessories. 

The deal, brokered on behalf of Precious Moments by Spotlight Licensing and Brand Management, is a  strategic partnership that will help keep the brand fresh and relevant for current fans while also appealing to new audiences. 

Mad Engine has been granted rights to utilize iconic Precious Moments branding and art on apparel for all ages and accessories such as backpacks, caps, hats, tote bags, hair accessories and cold weather gear. Mad Engine will sell Precious Moments products through U.S. and Canadian retailers starting in June. Worldwide print-on-demand and merchandise-on-demand programs will also be available.   

“We are thrilled to be working with such an iconic brand as Precious Moments,” says Cindy Levitt, senior vice president, licensing, Mad Engine Global. “Nostalgic ‘feel good’ properties are in demand with our junior and young adult consumer; so we can’t wait to put our fun twist on apparel and accessories and bring it to retail!” 

“Mad Engine is known as an industry innovator and trend-setter,” says Shehnaz Safiuddin, vice president, product and marketing, Precious Moments. “We are excited to work with their artists and designers to leverage our highly recognizable characters and storied brand history to create fashion-forward products appealing to younger consumers as well as great-looking apparel and accessories that longtime fans and collectors will love.”  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like