“Their active lifestyle heritage fits perfectly with our ambition to bring the track to the street and merge sports innovation with lifestyle products. With our long experience in motorsport, we will be working with Porsche Design to innovate footwear and apparel styles of high quality and technical engineering.”
The line will consist of engineered products made with advanced cushioning systems, seam-sealing knits and lightweight fabrics.
“With Puma, we have found a qualified partner, who shares the same values related to technological innovation and functional design,” says Jan Becker, chief executive officer, Porsche Design Group. “We are very much looking forward to kicking off this partnership and to lifting the Porsche Design Sportswear Collection
The Porsche Design Sportswear Collection will be available in early March.
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