License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Porsche to Fuel Puma Collab

Porsche to Fuel Puma Collab
Porsche Design and sports company Puma have begun a strategic partnership to create a new line of high-end sportswear, footwear and accessories, launching in spring/summer 2019.

The deal will see Porsche Design blend its unique design philosophy with Puma’s performance technology. “We are really excited to start working with such a renowned partner like Porsche Design,” says Bjørn Gulden, chief executive officer, Puma.

“Their active lifestyle heritage fits perfectly with our ambition to bring the track to the street and merge sports innovation with lifestyle products. With our long experience in motorsport, we will be working with Porsche Design to innovate footwear and apparel styles of high quality and technical engineering.”

The line will consist of engineered products made with advanced cushioning systems, seam-sealing knits and lightweight fabrics.

“With Puma, we have found a qualified partner, who shares the same values related to technological innovation and functional design,” says Jan Becker, chief executive officer, Porsche Design Group. “We are very much looking forward to kicking off this partnership and to lifting the Porsche Design Sportswear Collection to new heights over the following years. The new spring/summer 2019 collection is just the starting point of this valued partnership.”

The Porsche Design Sportswear Collection will be available in early March.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.