July 15, 2019
Pop! Is a manufacturer of healthier alternative snacks, and Tree Top is a manufacturer of fruit juices as well as sauces. Together the partners aim to create a line of snacks that will include apple cinnamon popcorn and an organic option of the same flavor.
Tree Top’s licensing agent, the Valen Group, brokered the strategic partnership. The agency has
represented the brandsince 2016.
“Our strategy was to couple the quality of premium apples, health and freshness attributes of Tree Top with the innovative snack food product leaders in POP! Gourmet,” says Gus Valen, founder, The Valen Group. “It is the perfect synergistic play in garnering success at the retail level.”
Tree Top Apple Cinnamon Popcorn will be offered in multiple package snack sizes including club, share and snack. Tree Top Organic Apple Cinnamon Popcorn will also be offered in multiple package snack sizes including club and share.
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