Polaroid Gets New Investors

Pohlad Family Capital Fund and another family office investor have acquired interests in the Polaroid brand and related intellectual property. 

April 6, 2018

Polaroid Gets New Investors

The new investors join Gordon Brothers Group and Hilco Global, which acquired the IP and other assets of the Polaroid Corporation in 2009 following the company’s bankruptcy filing.

“We are very excited to partner with these new investors to take Polaroid to the next level,” says Kenneth S. Frieze, chief executive officer, Gordon Brothers Group. “We are proud of what we have accomplished and believe this new investment will position us to continue our work with Polaroid and contribute to other future collaborative brand projects in this space.”

The transaction marks the next phase of the company’s evolution after a five-year effort to re-establish Polaroid in the consumer electronics market through licensing.

Polaroid currently has more than 50 licensees across the globe for products including cameras, tablets and TVs.


We are very excited about this deal

and what it means for Polaroid in 2015 and beyond,” says Scott W. Hardy, president and chief executive officer, Polaroid. “The addition of these new investors to the ownership group will bring stable family capital to the Polaroid brand over the long-term. The new investors, in partnership with Gordon Brothers Group and Hilco Global, are firmly committed to the viability and success of Polaroid, as well as the current business model and management team. This deal is a testament to the success we’ve achieved over the past five years and represents the next step in the ongoing resurgence of our iconic American brand.”

Polaroid’s management team and headquarters will remain in Minnetonka, Minn. The company also maintains offices in New York City and Hong Kong, and plans to expand into other international offices.

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