The Point.1888 Partners with Metropolitan Police ServiceThe Point.1888 Partners with Metropolitan Police Service

The Point.1888 will seek licensee partnerships to expand the Metropolitan Police Service brand into new categories and retail channels and aim to generate income to reinvest in front-line police services.

"We are extremely passionate about working with brands with purpose at The Point.1888,” says Will Stewart, managing director, The Point.1888. “I grew up in London, so to be able to generate revenue that puts more bobbies on the beat in my home town is an honor. The Metropolitan Police and New Scotland Yard brands have unbelievable awareness and we will partner with outstanding licensees to help us really make a difference.”

The Point.1888 will exhibit at Brand Licensing Europe, which takes place Oct. 9-11 at London’s Olympia.