In the last two years, the "Moomin" brand has celebrated its 75th anniversary and launched its ABC initiative, a literacy program to help develop young readers and writers. This initiative has been hugely successful and will be the basis of a touring exhibition, with the first stop being held at the Eden Project over half term.
New deals include:
The Hut Group for a direct-to-retail (DTR) consisting of apparel, homewares, furniture, stationery and paper goods, own brand and collaborations
Fashion UK for kids' and adult daywear, hosiery and accessories
Denicci for baby and kids' day and nightwear
Aykroyds for nightwear, swimwear and underwear
William Lamb for footwear, bags, purses, wallets and umbrellas
Moonpig for personalized POD greeting cards
IAMFY for prints, cushions, and throws
PSTR for print-on-demand art prints
Heart & Soul for celebration crackers
Artisiana Miniatures for miniature figurines
Potato Cellar for tote bags via Etsy
"We are so privileged to work with 'Moomin' Characters and Rights & Brands on 'Moomin,'" says Katie Wilkinson, head, publishing and operations, The Point.1888. "It's a brand whose values are more relevant today than ever before and that chimes so clearly with us as a business and individuals. The love for 'Moomin' from both retailers and licensees is palpable, and we are excited for how much there is in the pipeline for this
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