The Point.1888 Doubles 'Moomin' Licensing Program in the U.K.  

New deals include apparel, accessories and figurines.
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License Global

February 22, 2022

Photo announcing the expansion of the licensing deal with Moomin and The Point.1888
The Point.1888

Since announcing its partnership with "Moomin" Characters and Rights & Brands in January 2020, The Point.1888 have focused their brand extension model on widening both retail and licensing partners on this heritage brand. 

In the last two years, the "Moomin" brand has celebrated its 75th anniversary and launched its ABC initiative, a literacy program to help develop young readers and writers. This initiative has been hugely successful and will be the basis of a touring exhibition, with the first stop being held at the Eden Project over half term. 

New deals include:  

  • The Hut Group for a direct-to-retail (DTR) consisting of apparel, homewares, furniture, stationery and paper goods, own brand and collaborations 

    • Fashion UK for kids' and adult daywear, hosiery and accessories 

      • Denicci for baby and kids' day and nightwear 

        • Aykroyds for nightwear, swimwear and underwear 

          • William Lamb for footwear, bags, purses, wallets and umbrellas 

            • Moonpig for personalized POD greeting cards 

              • IAMFY for prints, cushions, and throws 

                • PSTR for print-on-demand art prints 

                  • Heart & Soul for celebration crackers 

                    • Artisiana Miniatures for miniature figurines 

                      • Potato Cellar for tote bags via Etsy 

                        "We are so privileged to work with 'Moomin' Characters and Rights & Brands on 'Moomin,'" says Katie Wilkinson, head, publishing and operations, The Point.1888. "It's a brand whose values are more relevant today than ever before and that chimes so clearly with us as a business and individuals. The love for 'Moomin' from both retailers and licensees is palpable, and we are excited for how much there is in the pipeline for this


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