Planters Deshells Beer Collab

The Heinz-Craft Company has inked a deal with Noon Whistle Brewery to introduce a peanut IPA that pays homage to its Planters brand.
License Global

October 31, 2018

Planters Deshells Beer Collab

The beer, dubbed Mr. IPA-Nut, marks the brand’s first foray into the craft beer sector and features flavor elements of Planters’ peanuts. The can displays an image of the Planters’ mascot, Mr. Peanut.

Mr. IPA-Nut is available now exclusively in Illinois at select retailers and online at NoonWhistleBrewing.com/Planters-Collaboration.html as well as at the Noon Whistle Brewery in Lombard, Ill.

“Mr. Peanut doesn’t want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA,” says Ashley Tople, marketing director, Planters. “Mr. IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly salty finish.”

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