The new Spicy Cheddar varieties will combine Pipcorn's heirloom super corn and real cheddar cheese with the flavor of Tabasco Original Red Sauce.
"Pipcorn will be celebrating its 10th anniversary this year and we couldn't think of a better time to unveil such an exciting partnership for our consumers," says Jeff Martin, co-founder, chief product officer, Pipcorn. "Working with a legacy brand like Tabasco is a dream come true for our team and is just one of the ways we plan to celebrate our anniversary with our super fans and newcomers alike."
Pipcorn's Spicy Cheddar line will launch on the Pipcorn e-commerce site in early April. The products will become available at Whole Foods Markets and other major retailers nationwide in May.
"We're always looking for ways to excite andsurprise our consumers, which is why we're thrilled to collaborate with Pipcorn and offer our fans a whole new way to experience Tabasco Sauce," says Kate Neuhaus, director, global marketing communications, McIlhenny Company. "As two family-founded companies with a shared commitment to making irresistibly great tasting products, this partnership is a natural fit."
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