Performance Brands has been signed as U.K. licensing agent for "Planet Cook," the children's food and cooking program from Platinum Films."Planet Cook" is airing daily during the breakfast slot on Channel 4, in Germany on ZDF and in Au

April 6, 2018

1 Min Read

Performance Brands has been signed as U.K. licensing agent for "Planet Cook," the children's food and cooking program from Platinum Films.

"Planet Cook" is airing daily during the breakfast slot on Channel 4, in Germany on ZDF and in Australia on ABC.

Performance Brands is looking to develop licenses across a wide variety of sectors, including food and drink, homeware, kitchenware, apparel, toys and games, personal electronics, publishing and promotions.

"Not only is 'Planet Cook' extraordinarily popular with kids, but parents, schools and retailers are also totally enthused by the positive message about making cooking fun," says Mike Clark, Performance Brands director of licensing. "This gives us a very strong platform from which to develop an ongoing and truly groundbreaking licensing program.

"As Platinum Films and Performance Brands both have a very similar ethos and the same desire to establish and maintain long-term brand integrity, it is great that we are both part of the same team and thus have formed a perfect partnership."

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