February 14, 2022
Created by Nick Butterworth, the heritage publishing property has expanded its licensing program due to the continued popularity of the brand among families. With many of the book's original readers now having children or grandchildren themselves, they are now looking to share their favorite stories with their children. This has allowed the brand to see continued growth and enabled it to bring new partners to the licensing program.
The new licensees include:
Poetic Brands – Kids and baby apparel
William Lamb – Footwear and accessories
Robert Frederick – Stationery, art & crafts and garden
Tonies – Electric Audio Book Box
Anthem – Coloring books
Museums & Galleries – Greeting cards
Portico – Calendars
New partners will start rolling out products this year and will build on the
with The National Trust for a family winter trail over the Christmas
HarperCollins also has a publishing program for Percy the Park Keeper which will continue to grow this year and next.
"We're delighted to welcome all our new licensees to the Percy the Park Keeper program,” says Olivia Wiggett, commercial manager, The Point.1888. “It's such an exciting time for the brand to celebrate the quality storytelling and genuine emotion and warmth that never gets old. We can't wait to keep growing the program alongside Nick and Ben Butterworth and our wonderful licensees."
"It is great to see the love for Percy amongst people of all ages confirmed in the growth of the licensing platform,” says Ben Butterworth, son of Nick Butterworth. “We are delighted to be working with such good commercial partners. The Point.1888 continue to do an excellent job in expanding Percy’s licensing program and we are very excited by what 2022 and 2023 has in store for Percy and his animal friends."
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