Veteran licensing and brand management executive Paul Flett has joined United Talent Agency’s branding, licensing and endorsements division led by UTA partner Lisa Jacobson. 

Flett joins UTA from Skechers USA, where he served as senior vice president of global brand licensing since 2009.

In his new role at UTA, Flett will focus on licensing and brand management for both talent and corporate clients represented by UTA’s licensing, which represents a wide range of artists, designers and properties including the Elizabeth Taylor Trust, fashion designer Zac Posen and Candy Crush Saga.

“Paul is that rare executive who has both years of experience developing and executing a wide range of domestic and international licensing programs as well as impressive brand management and marketing experience,” says Jacobson. “His addition to our team will help UTA continue to create global lifestyle brands for clients and forge industry-leading deals.”

In his time at Skechers, Flett was responsible for globally licensing the Skechers brand to third parties. During his tenure he expanded the licensee business from five to 58 licensees and helped to forge a new division of Skechers: Skechers Entertainment, to create branded entertainment geared to the Skechers kids market.

Prior to Skechers, Flett was senior vice president, worldwide marketing and promotions at MGM Studios, where he was responsible for property development, licensing and merchandising for MGM and third party properties, including the Pink Panther franchise and the films James Bond, Legally Blonde and Rocky. Flett has also held various senior positions at Warner Bros., Sega Europe, Mattel and L’Oréal.