Panini America has signed an exclusive multi-year trading card agreement with the University of Notre Dame.
Panini announced the partnership at a press event alongside former Notre Dame player Tim Brown at the College Football National Championship in San Jose, Calif.
Fermata Partners, Notre Dame’s trademark licensing representative, brokered the deal. The agreement, which will launch in April, grants Panini the exclusive rights to produce licensed trading cards featuring former Notre Dame football, basketball and baseball players, in addition to former athletes from other sports.
The initial Panini Notre Dame trading cards will debut in the company's Contenders Draft Picks and Prizm Draft Picks.